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Mapping the internet
If the internet is a global phenomenon, it’s because there are fiber-optic cables underneath the ocean. Light goes in on one shore and comes out the other, making these tubes the fundamental conduit of information throughout the global village. To make the light travel enormous distances, thousands of volts of electricity are sent through the cable’s copper sleeve to power repeaters, each the size and roughly the shape of a 600-pound bluefin tuna.Once a cable reaches a coast, it enters a building known as a “landing station” that receives and transmits the flashes of light sent across the water. The fiber-optic lines then connect to key hubs, known as “Internet exchange points,” which, for the most part, follow geography and population.
The majority of transatlantic undersea cables land in downtown Manhattan where the result has been the creation of a parallel Wall Street geography, based not on the location of bustling trading floors but on proximity to the darkened buildings that house today’s automated trading platforms. The surrounding space is at a premium, as companies strive to literally shorten the wire that connects them to the hubs.
In the latest issue of Fortune Magazine, with Andrew Blum’s text. Many thanks to Dave Drazen from GeoTel LLC for providing the data sets.
14 responses to “Mapping the internet” 
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Is there a reason why you chose the counter-intuitive legend for the percentage that use the Internet on the world map? Shouldn’t the greater percentage be darker?
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srmdrummer July 11th, 2012 at 22:05
This map is very interesting. I do agree with GoGators’ comment about colour choice to an extent, though it could be argued being online brings one ‘into the light’; so perhaps it’s just a perception thing? One thing I will say is that, as an Australian, the chosen map projection is quite ugly, though I get that the choice was made – presumably – to put the focus where most of the connectivity is to be found, ie, the northern hemisphere. Again, I think I know why it has been done (the existence or a connection rather that differentiating them), but I find the use of a single clour line just leads to a bit of a tangle. The connections leading from the east coast of Australia, for example, cannot be traced or differentiated, and this is common around the map. Having said all that, I do find it interesting and more detailed than other representations I have seen, so well done and thanks!
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Martin von Wyss July 12th, 2012 at 07:18
Using light, or lightness, to reflect knowledge makes perfect sense to me. And the map projection beautifully suits the topic and content. Well done!
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Africanista July 14th, 2012 at 04:57
I was surprised that Nigeria and Egypt had lower internet use rates than the rest of Africa, and was thinking of the many counter-intuitive explanations for why this would be so (money + industry = no broadband?) when I realised I was misreading the legend.
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Alberto July 14th, 2012 at 09:01
I dont think this is accurate The emergias undersea cables landing in Las Toninas (Argentina) is missing and therefore southamericas ring also…
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@Africanista
You’re reading it the other way round, it’s the rest of the continent which trails Egypt, Kenya, Morocco and Nigeria. Notable absence for South Africa and Botswana – the continent’s largest economy and the African country with the highest GDP per capita, respectively.
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I think it is a really good to understand how the world communicates. It is kind of like how the brain is connected with sparks going off in many places.
Search google images for controlling-the-brain-with-light_1.jpg
Cheers,
@JosephGourvenec -
Interesting that there aren’t any links from Eastern Russia into Alaska or anywhere in North America, all that traffic has to go via Tokyo? Also, look how busy Guam is! I suppose it is strategic US territory.
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Just wait until the Internet of things lights up the planet.
Then satellites will get confused and collide with each other …
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Thanks for this – A really interesting insight which took me back 20 years to when I was working with a UK telecomms company and 20 of us were sent to the beach in Aldeburgh Suffolk to help bring the tail of a new cable to the international exchange – I never thought these same cables would now be carrying the internet to every corner of the globe.
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Great article, it is nice to have the stuff like this. You show a wonderful picture of internet connection around the world.
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[...] Si Internet est mondial, c'est grâce à ces câbles de fibre optique qui passent sous l'océan. Pour faire traverser à l'information des distances [...]
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Πώς το Internet μετέτρεψε τον πλανήτη σε ένα παγκόσμιο χωριό | blog.elemedu.gr July 12th, 2012 at 11:42
[...] Nicolas Rapp, του περιοδικού Fortune, έκανε κάτι απίστευτο: «χαρτογράφησε» το Internet. Στην παραπάνω φωτογραφία, βλέπετε κάτοψη της Γης από [...]
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[...] Mapping the internet | nicolasrapp.com Wonderful maps: 1) An internet world map based on the submarine cables and the use of the internet in a given country plus 2) a map of speed of connection in Manhattan (which ultimately results in usage patterns for urban space). [...]
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[...] Sea To Streaming Sea Posted at 8:15 on July 17, 2012 by Andrew Sullivan Mapping the web's journey around the world: If the internet is a global phenomenon, it’s because [...]
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Cool Map Thing: Mapping Manhattan’s Internet With Underground Fiber Optics - The Broker Buddy July 17th, 2012 at 11:05
[...] Mapping the Internet [Fortune] · Is This the Ultimate Map of the Internet? [Mashable] h/t to Nicolas Rapp Monthly [...]
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8bitfuture: Image: Map of the internet. Fortune graphic… | Cloud Computing & Social Technologies July 17th, 2012 at 18:21
[...] graphic designer Nicolas Rapp has enhanced some Geotel maps showing the routes of the main fibre optic cables carrying internet [...]
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Cool graphic: Mapping the web’s journey around the world | Saint Petersblog July 18th, 2012 at 09:31
[...] Mapping the web’s journey around the world, from sea to shining sea: [...]
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Esto, niños y niñas, es Internet: Mapa muestra el cableado que mantiene al mundo conectado July 18th, 2012 at 19:58
[...] Pues bien, hablando de esos cables: el diseñador gráfico Nicolás Rapp, con el apoyo de la revista Fortune, graficaron por primera vez -con datos certeros de la empresa GeoTel- cómo luce el mapa del cableado de internet en el mundo. [...]
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[...] Click for the full graphic below and you can read his original post here. [...]
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La carte d’Internet | VavekProd – Journal, Actualité informatique et multimédia – VavekProd July 21st, 2012 at 12:15
[...] des données et de l’infrastructure des télécommunications. Sur son blog, Nicolas Rapp a fait un article où il reprend l’article écrit sur Fortune appelé « Mapping the [...]
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[...] Rapp: “Mapping the internet” July 9, 2012. Nicolas Rapp is the Graphics Director at Fortune Magazine. If the internet is a [...]
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[...] Untuk melihat lebih jauh seperti apa ‘wajah’ internet di dunia ini, silahkan klik situs nicolasrapp.com [...]
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[...] Rapp понатаму на својот блог стручно го објаснува движењето на [...]
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[...] Nicolas Rapp maakte zichtbaar hoe de kabels tussen de verschillende continenten lopen. De kaart is hieronder te zien, klik voor een vergroting. Meer informatie en illustraties zijn hier te vinden, daar is eveneens een kaart te zien van de internetkabels in Manhattan. [...]
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the new modulated world of invisible fields – mammoth // building nothing out of something July 24th, 2012 at 21:02
[...] [A portion of Nicolas Rapp's map of the internet for Fortune magazine.] [...]
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[...] Berikut gambar yang berhasil dibuat yang memperlihatkan lokasi kunci dari kabel fiber optic, koneksi kecepatan tinggi yang menjadi backbone internet di seluruh dunia.Kebanyakan masyarakat dunia yang online memang berasal dari kabel-kabel yang dibangun di bawah air di samudera dunia. Kabel ini mampu mengirimkan data-data dengan super cepat.“Internet adalah fenomena global, wajar karena fiber optik ini dibangun hampir di seluruh samudera,” tukas Rapp, seperti detikINET kutip dari DailyMail, Senin (23/7/2012).“Setelah kehadiran gambar ini, jika sebelumnya orang tidak mengetahui seperti apa infrastruktur komunikasi kini bisa membayangkannya,” tandasnya.Untuk melihat lebih jauh seperti apa ‘wajah’ internet di dunia ini, silahkan klik situs nicolasrapp.com [...]
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[...] of nicholasrapp.com we share the following: If the internet is a global phenomenon, it’s because there are [...]
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GoGators July 11th, 2012 at 20:16