BURNING MAN

FIO_BURNING_MAN

This year upwards of 60,000 revelers (a.k.a. Burners) descended upon Nevada’s Black Rock Desert for a week for the 27th year of the Burning Man festival. Those attendees need supplies to stay hydrated, pitch camp, decorate their cars, and construct the far-out art installations the event is famous for. Burners stock up at Home Depot. They come in droves to the stores in Reno and Carson City and Spanish Springs. Clint Echevarria, Home Depot’s district manager for northern Nevada, has never been to the festival, but it’s on his bucket list. “For two weeks out of the year,” he says, “it’s some of the most exciting times in the aisles.”

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BURNING MAN
Fortune Magazine
DIAGRAM
BURNING MAN